5 Things You Should Know Before Choosing Your Domain Name

So you’ve decided to expand your horizons to the World Wide Web – congratulations. Promoting your business online is one of the best decisions one can make in today’s times – the scope and reach are far greater online than traditional media outlets. The first step in establishing an online identity is choosing the right domain name. Here are five things you must consider before selecting one.

Is the domain name unique?
The trickiest part of choosing a domain name is ensuring that it bears no striking or passing similarity to another domain name, especially a trademarked one. At the same time, you also have to keep the KISS formula in mind for higher recall value – keep it simple/short, stupid. Though you will have great leeway in terms of character limit, it’s best to choose a shorter name because longer domain names tend to be confusing. Also, make sure that there is a distinct connect between the domain name and your business – keep unnecessary wordplay to a minimum. As soon as the visitor sees your domain name in search results or an online advertisement, should you choose to advertise, even before he sees the accompanying text or the metatag, he should get an instant idea as to what your business is all about. Also, ensure your domain name IS your website name.

Does it need to have a prefix in it?
If you want to add a definitive article (the) or add a personal touch to it (my), think again if it’s really necessary. Statistics show that the online audience tend to remember the most important part of your domain name and tend to ignore prefixes, especially “the”. If at all a prefix is required, make sure you promote your business’s domain name ALONG WITH the prefix. For example, if you’re a florist, and your domain name is thebouquet.com, remember to let even your offline audience know that your domain’s called thebouquet.com, and not bouquet.com.

Which suffix is best?
Studies have shown that of all suffixes like .com, .org, .net, .edu, etc., people tend to associate every domain name with .com, even if they’ve visited the site only recently and it was .org. Unless your business is very specific, and also to err on the side of caution, choose .com as your suffix.

Have you arrived at the domain name after careful consultation and consideration?
As with every business, make sure you do your research before you choose a domain name. Speak to your business partners, clients, professional contacts and friends about what they think is the best choice of a domain name for your business. Chances are they might surprise you with facets and aspects of your business that you might yourself have unwittingly neglected. Make sure they are active online, which will broaden the scope of arriving at a suitable domain name for your domain name.

Is it search engine friendly?
This is the most important part of choosing a domain name. A search engine has to be able to “catch” and “highlight” your domain name in its search results. For this, you will have to work with a search engine optimization expert, who will guide you and share his instincts which will go a long way in ensuring that your domain name choice is wise, smart and business savvy. And hence contribute to your online business expansion in a big way.

Good luck with choosing your domain name. Treat it as you would name your baby. Coupled with the points above, you will choose a domain name that will be the envy of your competition.

Choosing Your Domain Name

A good hosting provider recognizes that our success depends on your success so, as part of their core corporate culture, they provide all the tools you need to build, launch and manage a successful web-based business – including the information you need to do it RIGHT!

So welcome to the second in a series of “how-to” articles on topics related to web success. Well keep it simple, eliminate the techno-babble and provide, not only the tools, but the know-how to achieve web success.

Your success is our success.

#1 Choosing A Domain Name

Your domain name is your on-line address. Your full address will be http//www.your domainnamehere.com or.org or.edu or some other extension.

You choose your domain name. In many cases, it’ll be the first business decision you’ll make so weigh the choice of domain name carefully. A good domain works for you. A bad one can doom your on-line venture the day you register it.

Some dos and don’ts about selection.

1. First, it costs a few bucks to register a domain name.

Your domain and information about ownership of that domain will be dutifully registered. Your ownership information will appear in a directory called Whois, an index of domain names that is public information. Anybody can find out who or what business entity owns a given domain.

Consider this when you enter personal information while filling out your registration. You may want to use a PO box instead of your street address or register the name in your company name rather than your personal name.

In any case, it costs a few bucks to register a domain name and the name has to be re-reregistered annually.

Some web hosts register your name free for the first year and send reminders that your domain is up for re-registration so pay the fee. Either way, (1) the few bucks it costs to register a domain makes the web available to any one with a couple of dollars and (2) don’t forget to re-register your domain name each year. It’s possible (easy) for domain hounds to snag a domain that has expired and take over your client base simply because you forgot to re-register. So, re-register.

2. All the good domain names have been taken.

If you mean names like lawyers.com, cars.com and firstaidsupplies.com, yes, someone owns the rights to those domains – domains that was probably registered 15 years ago before most businesses even knew what a domain was.

A lot of site owners have turned to made up words for domains. Examples? ning.com, zoho.com and yuuguu.com. They’re catchy, though, and that makes them easy to remember.

If you’re opening an on-line business (that’s why you’re reading this) use your imagination. Your name should be keyword dense, even if it’s long. Your name should tell people and search engine bots something about your websites so if “amazing chocolate delights.com” is taken try “really amazing chocolate delights.com” or “incrediblechocolatedelights.com.” Keep trying until you find a domain name that says something about your business.

If you’re service provider – a local insurance agency or certified financial planner, choosing a name is simpler. Use your name and title: “DrJamesMillerMD.com,” “PeterHughsCFA.com” and so on. This is how people in your service will know you – Dr. James Miller or Peter Hughs. These are good, solid domain names – especially for businesses and individuals seeking local business using localized search.

3. Skip the punctuation.

You’re determined to have “amazingchocoloatedelights.com” as your domain name but it’s taken. So, clever you, try “amazing-chocolate-delights.com” with hyphens in between each word in the domain name. Don’t do it.

Search engine users often forget these punctuation symbols and you end up sending visitors to amazingchocolcatedelights.com (without the hyphens) and losing a sale. Instead, come up with a domain name that’s easy to remember and doesn’t use any punctuation.

4. Choose the right extension.

You can be a.com, where com stands for company or commercial (depending on who you listen to). You can be a.org – usually indicating a not-for-profit or an advocacy group, though more and more professional service providers are using the.org extension.

If you teach something, or sell materials to institutes of higher learning, go with a .edu extension – indicating an education or educational site. This is especially important for sites that provide continuing education units (CEUs) for professionals that require on-going education and training.

For example, private detectives in some states must accumulate a certain number of CEUs each year to keep their licenses active. So, a web site that offers on-line courses (CEUs) for private detectives would be better off with an edu extension to clarify exactly what the site is about – education, as in “privatedetectiveeducation.edu.” Now that’s a domain name that’s keyword rich.

5. Consider registering similar domain names.

If you come up with a really good domain name, some people may try to piggyback on your cool domain name by registering similar domain names. You can protect yourself from this type of activity by registering similar sounding domain names and simply parking them on your server. No charge.

6. Don’t be cute.

Amazon.com is a well recognized name. Interesting that the name says nothing about what Amazon is or does but it sure is easy to remember.

Check it out. Domain goofs register misspelled variations of Amazon to collect visitors who weren’t… ummm… paying attention. So they register Amozon, Amozan and variations hoping to get search engine users who enter misspelled domain names.

You’re wasting your time and your money. Visitors will bounce once they realize they aren’t on Amazon and you don’t build a whole lot of trust and good will by taking advantage of the mistakes of search engine users.

7. Take your time.

Your domain name is that important.

If you need some help, call your web host for some advice. Any good web host, like Green Host It will help you through the registration process. In fact, we might even recommend the name you ultimately choose.

Think before you choose because once you choose your name, you’ll live with it for a long time. You’ll build your business around it. It’ll appear on business cards, invoices, TV ads – anything and everything to do with that business.

So don’t rush because you THINK you have a good idea. Bounce your choice off of friends and family. Do they “get it?” Do they understand why you chose it? If so, it’s probably a good choice for a domain name. If they don’t, keep working on it.

Before you do anything – before you develop a business model, a revenue model, a purpose of the site, before you establish your company’s core values and develop a tag line for the company, think long and hard about the best name for your new W3 enterprise.

Choosing the right name can mean the difference between world wide web success and another web failure.

How to Choose Your Domain Name

Once you have chosen the niche that you wish to create a website in, your next step is to choose a domain name for your website. What is a Domain Name? – You domain name is what people type into their internet browser to access your website. This article will show you how to choose a great domain name.

Choosing your domain name is an INCREDIBLE IMPORTANT step in making money from your website. A lot of people fail to spend sufficient time choosing a domain name and thus their entire website suffers.

You domain name is your websites brand and your websites identity, it will either make your website stand out from the crowd and become extremely successful or it will make it blend in with the crowd and not be noticed. When it comes to building a website you want to be the website that stands out in people’s minds.

In order to get a great domain name (and a domain name that will increase the value of your website) you need to follow a few specific rules.

2-3 Words
You domain name should be 2-3 words long. If you go longer than 2-3 words it becomes too long for readers to remember and therefore is less valuable. Obviously one word is best, but almost all one word domain names are gone, so it is best to aim for a good 2-3 word domain name.

Brandable
You domain name should be brandable and something that is easy to remember. Don’t create a domain name that you do not feel is brandable and easy to remember.

A domain name is not going to be brandable if the words do not relate to each other (eg moneywinedogs.com). The words need to relate and go together well to make it brandable. Though this is not always the case. For example there is the blog shoemoney.com, which is an extremely popular blog and is extremely brandable. But yet what do shoes and money have in common? Nothing! You need to find the balance.

Dot Com
When choosing a domain name you want to have a .com domain name. It is much easier to get a domain name for .net, .org, .biz and .info but these domain names are not as valuable. A .com domain name has the potential to increase you sales price $50-$100 more than a .net or .org name.

Finding a great .com name can be difficult and can take you some time, but ultimately it will be worth it in the end when it comes to selling your website. So avoid all other extensions and stick with .com unless you have absolutely no other choice or if you find a domain in another extension that is extremely brandable (for example if you could get dogs.net)

Related To Your Niche
You domain name is going to be your brand so it is important that it is directly related to your niche. The domain name I chose for my website flip is directly related to my niche of making money.

If your website is going to be about dogs don’t go buying the domain bestcats.com because it is 2-3 words and brandable. It needs to relate to your niche at all times.

Avoid Double Letters
When creating your domain name avoid having one word end with a letter and the next word start with the same letter. For example you shouldn’t have the domain ‘Dogs Shampoo” (dogsshampoo.com) because dogs ends in S and shampoo starts with S. This looks unprofessional and is annoying for readers to type into their address bar. People dislike these types of domain names and thus it will drive your traffic and sale price down significantly.

Sleep On It
This is a rule that I now live by. I have made the mistake too many times of buying domain names thinking that they will help me make money and then realising later that I was just caught up in the moment. Once you land on a domain name you like you will naturally want to impulse buy it immediately.

RESIST THIS URGE

Resist the urge and sleep on it and think about it for at least 24 hours. If after 24 hours you still agree with your decision then go ahead a buy it.

Giving yourself time can save you a lot of money in the long run.

Introducing 3 Important Things to Consider When Choosing Your Domain Name

You’ve created the ideal website for your needs, or rather the needs of your target market. Now you’re just struggling to figure out what to call it. The easiest thing to do is head off to Namecheap.com or Godaddy.com for example, and key in a few domain names that you think would be most appropriate to represent your online business.

Introducing 3 important things to consider when choosing your domain name:

1. In spite of what you may hear from some marketers, don’t worry too much about getting the shortest domain name possible; it’s good to, but not absolutely necessary. If your online business is focused on solving people’s problems, rather than what keywords they’ll be typing in, you’ll be OK with a longer, or hyphenated name. For example yourdomain.com may not be available, but your-domain.com might be. Always try to get a .com address, as they’re still the most remembered ones, but if you can, register the other options as it’s always best to cover all bases.

2. If you’re looking to get noticed online, and I’m assuming you are since you’re reading this article, then choose a domain name that reflects the nature of your business. Marry this observation with a keyword search too, because in spite of my earlier comment, you still need an all-round consideration for your website name, and it won’t take too much longer to do the extra analysis. Google “keywords” is a good place to start. You can pay for software that does deeper analysis, but it’s not necessary.

3. Register your new domain name for as long – as many years – as you can, and I would recommend using “whois guard” too; it’s free, and prevents anyone from finding your personal details when they look up your domain name.

Choosing Your Domain Name

Are you unsure when choosing your domain name what you should get? Many beginners when they start with their online business get confused. They are not sure what would be a good one. In this article I’m going to go through this for you.

Just to clarify, the name you choose will form part of the address of your website. It can be part of your brand, so it is fairly important but not a disaster if the one you want to use is taken. There is always plenty of fish in the sea, as they say.

– SEO – There seems to be a myth that you should get one that is search engine optimized. While that is true for content sites like a blog, it is simply not the case for sales and squeeze pages. No matter what you do, these pages will not be ranked by Google, so you would be wasting your time searching for keywords.

– Keep it short – You don’t want to choose a domain name that has too many words. It will be difficult for the visitor to recognize what the site name is, unless you decide to use hyphens. Ideally you want to have 3-4 words long and have a ring to it.

– Relevant – Make sure that it is relevant to the niche or market that you are in. When someone sees your link, they have some idea what your website is about. Another good option is to get one with your own name; this is good if you want to brand yourself.

– Extensions – There is always debate on this one. To be honest with you, I would recommend that you just get one that ends with a dot com. It is the default option what people automatically type for a website address. How would you feel if from your marketing efforts, visitors went to your competitor who had the dot com?